A Hotjar alternative for Wix sites

What changed with Hotjar

Hotjar's site now leads to Contentsquare, which says it's no longer possible to create a new Hotjar account and that new users can sign up for free on Contentsquare¹. Hotjar's help center adds that existing Hotjar accounts are being moved to Contentsquare in phases, onto its Growth plan unless the account owner opts out⁶. Hotjar's pricing page now leads to Contentsquare's². Its tools are broader than Hotjar's were, with journey analysis and AI summaries on Growth². For a small Wix site, though, the steps to install it are the same as Hotjar's: a tracking code pasted into custom code³⁴. Smartlook, by contrast, is shutting down⁷; see what to replace Smartlook with on Wix.

Setup on a Wix site

Hotjar's Wix guide says only Wix sites with connected domains can use Hotjar tracking, and the tag goes in Settings > Custom code, on all pages, in the head³. Contentsquare's Wix guide gives the same steps and adds that connecting a domain on Wix requires a paid Premium plan⁴. Both guides list four Wix features they can't collect data from: Wix Stores, Wix Forum, Wix Pro Gallery and Wix Events³⁴. If you sell with Wix Stores, that's the main thing to check before you choose.

Adding the Contentsquare (formerly Hotjar) tag to Wix

1. Connect a domain to your Wix site, if it doesn't have one yet³⁴.
2. Sign up on Contentsquare, since new Hotjar accounts can't be created, and copy your tag from its tracking settings¹⁸.
3. In your site's dashboard, go to Settings, open Custom Code and click + Add Custom Code³⁹.
4. Paste the tag. Under Add Code to Pages, choose All pages; under Place Code in, choose Head³⁴.
5. Open the Code Type tab and choose Analytics, so Wix stops treating the tag as essential code that loads before consent⁵.
6. Click Apply, give it time to take effect, then check the installation in Contentsquare⁴.

Session Recordings is an app you add to your site, and it brings its own recording script: there's nothing to paste, and recording starts on your published site as the app installs.

Cookie consent

Hotjar sets first-party cookies and says to ask your own legal counsel how to classify them¹⁰. On Wix, custom code is categorized as essential by default, which Wix says means it loads before visitor consent and can't be disabled, unless you change its category⁵. That's why the steps above set the Code Type to Analytics. Contentsquare also notes its tag doesn't read your existing cookie banner by itself, so its cookies need adding to your cookie settings⁶.

Session Recordings follows your Wix cookie banner: visitors who haven't allowed analytics aren't recorded, and there's no code category to set. If your site has no cookie banner, it doesn't wait for consent: it records every visitor who clicks, taps or types.

Privacy and masking

After the move to Contentsquare, keystroke input is blocked by default and can't be turned back on⁶. Session Recordings masks all typing in the visitor's browser before anything is sent, so typing shows as asterisks. Our free privacy notice template, with a Hotjar preset, covers what to tell visitors either way.

Price

Contentsquare's Free plan covers up to 200k monthly sessions, with replays for 5% of them (up to 10k) and one month of data, and Growth starts at $49 a month, or $39 a month billed yearly, for 7k sessions and 7k replays, rising with traffic². Session Recordings is free forever: 2,000 recordings a month, each kept 30 days, with nothing charged per recording. At 2,000, recording pauses until the 1st of next month.